FEKKAI have appointed TR Partners to support the launch of their innovative, natural and eco-friendly hair care products into global travel retail.
Provence-born and Paris-trained, Frédéric Fekkai opened his groundbreaking namesake salon atop New York’s Bergdorf Goodman Department Store, creating the concept of beauty hospitality, revolutionizing the industry standard, and becoming one of the world’s lead hair stylists. He’s continuing his legacy with a new mission to create the cleanest, most sustainable hair care that delivers salon performance to every customer.
FEKKAI consists of 15 products and 5 pillars—Technician Color, Brilliant Gloss, Full Blown Volume, SuperStrength and Baby Blonde. Every bottle in the collection is made with 95% high-grade repurposed plastic and is 100% recyclable. In the brand’s first year, it plans to repurpose 64 million grams of plastic. That’s roughly 7 million plastic bottles.
Additionally, each FEKKAI product contains an optimal amount of natural or naturally-derived ingredients, and is free of parabens, sulfates, silicones and phthalates. The Fekkai line is 100% vegan and gluten-free.
“We are delighted to be supporting FEKKAI’s launch in global travel retail. Frédéric Fekkai is championing innovation in haircare through a range of natural and eco-friendly products, that are of salon grade. FEKKAI also offer travel sizes that fit every journey “, said TR Partners Managing Director Vincent McDermott.
Founder, CEO & Chairman Frederic Fekkai added, “We are extremely proud to introduce Fekkai with TR Partners to global travel retail and hope to provide another way for consumers to take small steps towards changing their environmental footprint.”
Please feel free to reach out to us at TR Partners to find out more about FEKKAI hair care and its development in the global channel.