Source: Moodie Davitt Report; 20/04/2022.

Sustainable salon-performance haircare brand Fekkai has taken its first travel retail steps with DFS Group.

Initially Fekkai will be available in DFS’s airport stores in the US along with the Hong Kong and Macau T Gallerias with a view to developing in more locations as international travel recovers.

Fekkai’s six core ranges are now available with DFS. These are the Technician Color, Brilliant Gloss, Full Blown Volume, Super Strength, Shea Butter and Apple Cider Detox lines.

Commenting on the partnership, DFS Group Senior Vice President Beauty Amael Blain said: “We are pleased to partner with Fekkai to bring the latest in innovative and sustainable haircare to our customers in North America and Asia.

“As travel resumes around the world, we look forward to continuing to delight and excite travellers with new and exclusive beauty brands wherever they visit us.”