Source: MoodieDavittReport

Natural well-being house This Works has launched new Beauty Bars onboard P&O Cruise Ships Iona and Arvia. Launched in partnership with Harding+, the experiential spaces highlight the brand’s sleep and well-being assortment. The openings mark This Works’ first major cruise network launch in collaboration with Harding+ and Travel Retail Partners.

The Beauty Bars highlight This Work’s sleep range, with a special focus on its best-selling Deep Sleep Pillow Spray. Shoppers can also receive a deluxe size Deep Sleep Shower Gel as a gift with purchase at the Beauty Bars.

Underlining its commitment to enhancing the wellness of both customers and travel industry stakeholders, This Works is sharing its product range with Harding+ and P&O Cruises’ shipboard and landside teams.

To celebrate the launch, This Works Brand Ambassador Mithra Nandoo will join the Harding+ team onboard the ship on the day of departure to introduce the brand to passengers onboard.

This Works has sold over nine million Pillow Sprays since its launch

Harding+ Global Head of Buying Paul Cunningham commented: “Partnering with This Works will be a real plus for cruise guests and helps us as cruise retailers deliver on our purpose of ‘making every cruise better’.

“We know how much guests love original products that offer something fresh, and especially so if that can enhance their time on board for both wellness and improved sleep. We see first-hand in our stores how curious guests can be when we introduce new products at sea, and this range will fit in perfectly with the spirit and purpose of the beauty bar experiences.”

This Works is offering its natural wellness products to both landside and shipboard crew members to help boost their overall wellness 

“This Works 24-hour skincare solutions is pleased to partner with Harding+ to offer their range of science-backed, natural sleep products onboard,” commented This Works CEO Anne Persaud. “Travel retail is a natural channel for This Works, as customers seek ways to maximise their wellbeing and make the most of their experience while travelling.”

This Works offers targeted skincare and wellness solutions that work with natural circadian rhythms to enhance sleep, reduce stress and promote overall wellbeing.

Its formulations are rooted in science and judged by an independent panel of experts. The brand, originally founded in 2004, backs the efficacy of its formulations through clinical studies and fMRI brain scan tests.

Click here to read our exclusive interview with This Works CEO Anne Persaud

Source: MoodieDavittReport