TR Partners are delighted to confirm a partnership with US based Athena Cosmetics, Inc., parent company to RevitaLash® Cosmetics.
Established in 2006, the RevitaLash story began with just one product – the companies original lash conditioning serum – inspired by the immense love between the brands founder Dr. Michael Brinkenhoff and his beloved wife Gayle, as a solution to help her feel beautiful during her courageous fight against breast cancer.
RevitaLash Advanced
As the first and only brand in their category that is ophthalmologist-founded and led, RevitaLash® Cosmetics have leveraged their patented technology and premium brand positioning to establish their category’s largest global footprint with products sold in over 70 countries. A tube of their RevitaLash® Advanced Eyelash Conditioner is sold every 30 seconds.* Additionally, the brand gives back to the breast cancer community year-round, donating a portion of proceeds from every product sold to research and education initiatives.
Dr. Michael Brinkenhoff and his beloved wife Gayle
Some key success factors of the RevitaLash® brand:
- First & Only Category Brand that is Ophthalmologist Developed &
Led - Lash & Brow Cosmetic Category Innovator, Market Share Leader*
- Patented Technology, Premium Brand Positioning
- Over 12 Million Eyelash Conditioners sold Globally
- Largest Global Footprint in the Category (112 countries)
- 11.1% CAGR over last 4 years
- +38% Repurchase Rate
- Highest NPS against Direct Competitors*
- A tube of RevitaLash® Advanced Sold Every 30 seconds**
- A tube of RevitaBrow® Advanced Sold Every 1.5 minutes**
- Yearly NPD/Commercial Innovation
- Source: Mintel
**Based on 2022 sales of RevitaLash Advanced, divided by number of seconds in a year.
RevitaLash Advanced – Sold every 30 seconds
RevitaLash® Cosmetics is a welcome addition to TR Partners’ roster of brands that serve customers in Global Travel Retail.
Vincent McDermott, founder of TR Partners, said of the partnership, “We are proud to associate ourselves with RevitaLash® Cosmetics, knowing through real life experience how the brand adds value to people’s lives. We are pleased to do our part on bringing the brand’s excellent products to market and making a difference.”
“We are excited at the opportunity to take this important step in global travel retail with TR Partners,” said Lori Jacobus, RevitaLash® Cosmetics President and Global Chief Marketing Officer. “As the first and only ophthalmologist-founded and led brand, as well as the lash and brow cometic category innovator, we believe our product offering meets the expectations of travel retail customers.”
