Agency

We act as your representatives in the channel

As your representatives within the channel, we act as a seamless extension of your team.

At TR Partners, we operate as a dedicated commercial agency for the brands we represent—integrating seamlessly into your business as an extension of your team. We don’t just work alongside you; we champion your brand as if it were our own.

Below are some of the key areas where we bring expertise, focus, and value throughout our partnership.

What we offer

What we offer

Business Development
& Channel Strategy

We provide our clients with years of business development and channel strategy experience in local markets and global travel retail.

We work with retailers, media partners and industry bodies to ensure the right strategy is executed at the right time and in the right place.

Sales & Inventory
Management

We manage sales and inventory activity for our clients across global travel retail channels.

Our monthly point-of-sale reporting turns sales and inventory data into clear actions for forecasting, replenishment and commercial decision-making.

Category Management & Range Development

TR Partners develops each client’s category-management strategy by working closely with retailers to understand which ranges are best suited to each point of sale.

We define the right product, pricing, promotional and placement strategy, always keeping the travelling consumer in mind.

Marketing & Promotional Strategy

TR Partners advises clients on retailer marketing and promotional strategy by channel, region and trading period.

We offer access to decorators and staffing agencies to execute marketing and promotional plans.

Merchandising Execution & Training

TR Partners works with clients to execute space, location, visual merchandising and pricing at the point of sale.

We provide training for purchasing teams and practical playbooks that help in-store staff deliver the brand consistently.

Logistics & Supply Chain

TR Partners helps clients coordinate logistics and supply-chain activity with retailer partners across global channels.

We act on your behalf, applying our experience of local regulatory and supply-chain requirements across regions.

Ready to discuss agency representation?

Tell us about your brand, current markets and travel retail ambitions.

Discuss Agency Representation
TR Partners
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