TR Partners are thrilled to share the exciting news of our partnership with Bath & Body Works in travel retail Europe. We are committed to driving brand growth in travel retail markets, unlocking new opportunities for development and success.
Home of America’s favorite fragrances®, Bath & Body Works is a global leader in personal care and home fragrance, including top-selling collections for fine fragrance mist, body lotion and body cream, 3-wick candles, home fragrance diffusers and liquid hand soap.
Since becoming an independent public company in August 2021, Bath & Body Works has continued to shine in the personal care and home fragrance sectors. Powered by agility and innovation, the company’s supply chain enables the brand to deliver quality, on-trend luxuries at affordable prices. The new customer in travel retail is looking for these on trend offers.
As the brand continues to expand in the channel, so do its formats with points of sale that are fit for purpose of their best selling products. Bath & Body Works have curated points of sale which are personalized and exhibit a range of their best selling products for discerning travelers to engage with and explore their best selling ranges.
TR Partners are excited to share the news of this new partnership, as the travel retail customer looks for differentiation and innovation in the sector.
Our collaboration promises to bring innovative offerings that both companies are passionate about, enhancing the shopping experience and increasing customer penetration in travel retail.
