TR Partners is collaborating with renowned K-Beauty brand ANUA to support its upcoming expansion into the global travel retail market.
ANUA, celebrated as the #1 viral Korean skincare brand, has sold over 40 million units globally. In 2024, the brand reached impressive sales figures of USD 350 million. Its core markets include Korea, Japan, and the USA, where it has established key retail partnerships with Ulta in the US and plans to launch with major global retailer in 2026.
To further develop travel retail as a vital channel, ANUA is collaborating with prominent Korean retailers such as Shinsegae, Shilla, and Lotte. The brand has also expressed interest in joining TFWA to strengthen its presence in the industry and is planning to participate in TFWA Singapore 2026, aiming for a successful entry into the global travel retail scene.
TR Partners are pleased to represent a quickly expanding Korean beauty brand that boosts the customer value proposition in travel retail.
