TR Partners are delighted to share that ANUA has launched onboard with Harding+ across 14 cruise ships, marking an important step in its expansion into the cruise channel.
Cruise retail is evolving and this upcoming launch is a strong example of where the channel is heading.
The launch started as of April, with stock on its way to ship and final onboard dates confirmed. Rollout are scheduled to continue between April and June, subject to delivery timelines.
The scale is significant, spanning both Carnival and Princess fleets.
What makes cruise retail so compelling is the depth of engagement.
Unlike airports, guests on cruise have time—time to discover, to try, and to connect with brands in a more meaningful way.
For ANUA, that opens up opportunities to:
- Build brand awareness through storytelling
- Drive trial via sampling and consultation
- Create stronger, longer-term customer relationships
More broadly, it reflects the continued rise of K Beauty within travel retail—and the growing role cruise plays in that ecosystem.
Looking forward to seeing this collaboration go live onboard in the coming weeks.
#TravelRetail #CruiseRetail #BeautyRetail #Skincare #ANUA #Harding+ #TRPartners
