Following the launch of its K-Pop Demon Hunters collaboration, the brand showcased its offer at the TFWA Asia Pacific Exhibition, with the introduction of travel retail sets.
Anua sees travel retail as a perfect opportunity to build on its domestic and digital footprint to expand in the market.
“Travel retail is a bridge from local to local,” says soo-hyun song, Global Travel Retail Lead at The Founders, Inc., which owns Anua.
“I think travel retail is more like a chance to discover new products. Already shoppers know the products. [Travel retail] is not like a shopping area, you have to go there, so it is a nice surprise if there is something they already know.
“Travel retail is helping to expose our brands more broadly and [create another touchpoint] with people who already know.”
Source: DFNI
