ANUA is expanding at Singapore Changi Airport through a new partnership with The Shilla Duty Free, strengthening the Korean skincare brand’s presence in one of Asia’s most important international travel hubs.
Five locations across Singapore Changi Airport
The rollout covers five arrival and departure locations across three terminals:
- Terminal 1 Departure West
- Terminal 1 Arrival West
- Terminal 1 Arrival East
- Terminal 2 Departure North
- Terminal 3 Arrival North
This broad footprint will introduce ANUA to an international passenger base throughout the traveller journey. It gives arriving and departing shoppers greater access to the brand’s ingredient-focused approach to Korean skincare.
Kendall Jenner campaign spotlights ANUA’s PDRN line
The airport expansion coincides with ANUA’s international promotion of its PDRN skincare line. Campaign imagery featuring Kendall Jenner gives the range a recognisable global platform and reinforces the brand’s focus on contemporary, ingredient-led skincare.
For duty-free shoppers, the campaign creates an immediate connection between ANUA’s growing global profile and the products available through the travel retail channel.
A strategic partnership with The Shilla Duty Free
The Shilla Duty Free brings extensive experience in beauty retail and a strong presence at Singapore Changi Airport. Its partnership with ANUA will make the brand more accessible to travellers passing through Terminals 1, 2 and 3.
For ANUA, the collaboration represents another meaningful step in its global travel retail expansion, supported by rising international demand for Korean skincare and increased traveller interest in effective, ingredient-led beauty products.
TR Partners is proud to have supported the development of this partnership and to continue working with ANUA as it expands through the global travel retail channel.
Congratulations to the teams at ANUA and The Shilla Duty Free on this exciting new chapter.
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